Tassu Pet Shop E-commerce Redesign
A complete e-commerce website and app designed from the ground up to improve product discovery, simplify shopping and create a stronger path from browsing to purchase.
Services:
UX Strategy + Website and App UX/UI Design
Industry:
Pet Retail
Timeline
6 Weeks
The Challenge
Tassu needed a complete digital shopping experience built from the ground up. The key challenge was not simply presenting a large product catalogue, but helping customers quickly discover relevant products and move naturally from browsing to purchase.
Products needed stronger visibility and hierarchy
Categories had to remain easy to explore
The shopping journey needed to minimize unnecessary friction
Website and app experiences needed to feel consistent
The interface had to balance brand personality with e-commerce clarity
The Solution
We designed the complete Tassu experience from initial structure and wireframes through to the final website and app interfaces. Product discovery became the foundation of the experience, with clearer categories, stronger product presentation and strategically placed shopping actions designed to guide customers naturally toward purchase.
The website and app were designed as one connected system, creating a consistent experience across different devices while keeping products at the center of the journey.
The Result
The final experience gives Tassu a clear, product-focused digital presence designed around discovery and effortless shopping. Every major interaction helps customers understand what is available, find relevant products faster and move toward purchase with less friction.
Stronger product visibility and presentation
Clearer category and product discovery
More intuitive path from browsing to purchase
Consistent website and mobile app experience
E-commerce UX designed to support sales
Distinctive and approachable pet-care brand experience
